{"id":107121,"date":"2025-05-09T07:00:00","date_gmt":"2025-05-09T05:00:00","guid":{"rendered":"https:\/\/www.hkkgroup.pl\/signage-for-shopping-malls-and-stores-wayfinding\/"},"modified":"2025-07-22T14:58:33","modified_gmt":"2025-07-22T12:58:33","slug":"signage-for-shopping-malls-and-stores-wayfinding","status":"publish","type":"post","link":"https:\/\/www.hkkgroup.pl\/en\/signage-for-shopping-malls-and-stores-wayfinding\/","title":{"rendered":"Signage for shopping malls and stores &#8211; wayfinding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"107121\" class=\"elementor elementor-107121 elementor-105304\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0526b9 e-flex e-con-boxed e-con e-parent\" data-id=\"c0526b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa74e9f elementor-widget elementor-widget-text-editor\" data-id=\"aa74e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Shortcuts<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f319593 elementor-widget elementor-widget-text-editor\" data-id=\"f319593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><a href=\"#System_wayfinding_%E2%80%93_system_informacji_wizualnej_w_galerii_handlowej\">Wayfinding &#8211; visual information system in a shopping mall<\/a><\/li><li><a href=\"#Galeria_handlowa_to_nie_tylko_sklepy_i_gastronomia\">A shopping mall is not just about stores and dining<\/a><\/li><li><a href=\"#Oznakowanie_reklamowe_%E2%80%93_jak_przyci%C4%85gn%C4%85%C4%87_uwag%C4%99_i_zwi%C4%99kszy%C4%87_sprzeda%C5%BC\">Advertising signage &#8211; how to attract attention and increase sales<\/a><\/li><li><a href=\"#Elastyczno%C5%9B%C4%87_w_projektowaniu_%E2%80%93_dopasowanie_do_typu_przestrzeni\">Flexibility in design &#8211; to fit the type of space<\/a><\/li><li><a href=\"#Kompleksowa_obs%C5%82uga_%E2%80%93_od_audytu_przez_projekt_po_monta%C5%BC\">Comprehensive service &#8211; from audit to design to installation<\/a><\/li><li><a href=\"#Najwa%C5%BCniejsze_informacje\">Highlights<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e5a143 e-flex e-con-boxed e-con e-parent\" data-id=\"0e5a143\" data-element_type=\"container\" data-e-type=\"container\" id=\"System_wayfinding_\u2013_system_informacji_wizualnej_w_galerii_handlowej\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed3a013 e-con-full e-flex e-con e-child\" data-id=\"ed3a013\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6446310 elementor-widget elementor-widget-image\" data-id=\"6446310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2022\/11\/Oznakowanie-w-galerii-handlowej-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-104743\" alt=\"Hanging directional sign in shopping mall corridor\" srcset=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2022\/11\/Oznakowanie-w-galerii-handlowej-768x512.jpg 768w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2022\/11\/Oznakowanie-w-galerii-handlowej-300x200.jpg 300w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2022\/11\/Oznakowanie-w-galerii-handlowej-1024x683.jpg 1024w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2022\/11\/Oznakowanie-w-galerii-handlowej.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94c1623 e-con-full e-flex e-con e-child\" data-id=\"94c1623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6410d elementor-widget elementor-widget-heading\" data-id=\"9b6410d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wayfinding - visual information system in a shopping mall<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-070b1c1 elementor-widget elementor-widget-text-editor\" data-id=\"070b1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wayfinding, or <a href=\"https:\/\/www.hkkgroup.pl\/en\/offer\/wayfinding-space-branding-indoor-and-outdoor-signage\/\"><strong>a system of informational and directional signage<\/strong><\/a>, is a key element of space design in large retail facilities. Due to the nature of these locations, it is most often used: <\/p><ul><li><strong>Floor pylons<\/strong> &#8211; in various sizes and shapes, often with LED options.<\/li><li><strong>Suspended systems<\/strong> &#8211; mounted over passageways.<\/li><li><strong>Side flags<\/strong> &#8211; used when marking restrooms or service points.<\/li><li><strong>Window films<\/strong> &#8211; matte, frosted or with cut-out graphics.<\/li><li><strong>Facade signs and coffers<\/strong> &#8211; usually at entrances to premises.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e49c88 e-flex e-con-boxed e-con e-parent\" data-id=\"3e49c88\" data-element_type=\"container\" data-e-type=\"container\" id=\"Galeria_handlowa_to_nie_tylko_sklepy_i_gastronomia\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1e3f50 e-con-full e-flex e-con e-child\" data-id=\"c1e3f50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59ae534 elementor-widget elementor-widget-image\" data-id=\"59ae534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/04\/Oznakowanie-hal-garazowych-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-105316\" alt=\"Hala gara\u017cowa z oznakowaniem sektor\u00f3w i stref\" srcset=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/04\/Oznakowanie-hal-garazowych-768x512.jpg 768w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/04\/Oznakowanie-hal-garazowych-300x200.jpg 300w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/04\/Oznakowanie-hal-garazowych-1024x683.jpg 1024w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/04\/Oznakowanie-hal-garazowych.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c84ebca e-con-full e-flex e-con e-child\" data-id=\"c84ebca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa7d3cd elementor-widget elementor-widget-heading\" data-id=\"fa7d3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shopping mall is not only stores, services and dining establishments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2e27f elementor-widget elementor-widget-text-editor\" data-id=\"cb2e27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wayfinding also includes <strong>signage for garage halls<\/strong> &#8211; both above and below ground. There, we often use large <b>markings painted<\/b> directly on the walls or floors &#8211; with level numbers, exit directions, parking zones, as well as an elevator or exit symbol. This is an essential element to ensure safety and intuitive movement.  <\/p>\n<p>Large, often multi-level buildings like shopping malls <strong>are<\/strong> often <strong>connected to <a href=\"https:\/\/www.hkkgroup.pl\/en\/signage-for-medical-facilities-hospitals-and-clinics\/\">public facilities<\/a><\/strong>, which should also be taken into account in the design of the system. An example is the building of the <strong>Avenida mall in Pozna\u0144<\/strong>, where a bus and train station are also located there under one roof. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a9db52 e-flex e-con-boxed e-con e-parent\" data-id=\"3a9db52\" data-element_type=\"container\" data-e-type=\"container\" id=\"Oznakowanie_reklamowe_\u2013_jak_przyci\u0105gn\u0105\u0107_uwag\u0119_i_zwi\u0119kszy\u0107_sprzeda\u017c\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a5a0ab1 e-con-full e-flex e-con e-child\" data-id=\"a5a0ab1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-629dc9f elementor-widget elementor-widget-image\" data-id=\"629dc9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"494\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/04\/Plakat-oznakowanie-wyprzedaz-768x494.jpg\" class=\"attachment-medium_large size-medium_large wp-image-105327\" alt=\"Oznakowanie galerii handlowych - plakat z wyprzeda\u017c\u0105\" srcset=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/04\/Plakat-oznakowanie-wyprzedaz-768x494.jpg 768w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/04\/Plakat-oznakowanie-wyprzedaz-300x193.jpg 300w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/04\/Plakat-oznakowanie-wyprzedaz-1024x659.jpg 1024w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/04\/Plakat-oznakowanie-wyprzedaz.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-408f470 e-con-full e-flex e-con e-child\" data-id=\"408f470\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07c7d24 elementor-widget elementor-widget-heading\" data-id=\"07c7d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advertising signage - how to attract attention and increase sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df023f3 elementor-widget elementor-widget-text-editor\" data-id=\"df023f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unlike wayfinding signage, advertising systems have a primarily <strong>marketing<\/strong> function. Their purpose is to <span style=\"background-color: rgba(255, 255, 255, 0); word-spacing: normal;\">attract attention to specific points of sale, <\/span><span style=\"background-color: rgba(255, 255, 255, 0); word-spacing: normal;\">inform about promotions and new collections, and <\/span><span style=\"background-color: rgba(255, 255, 255, 0); word-spacing: normal;\">build brand image through displays and visual communication.<\/span> <\/p><p>In practice, these are: <strong style=\"background-color: rgba(255, 255, 255, 0); word-spacing: normal;\">posters and banners in display windows<\/strong><span style=\"background-color: rgba(255, 255, 255, 0); word-spacing: normal;\">, <\/span><strong style=\"background-color: rgba(255, 255, 255, 0); word-spacing: normal;\">promotional signs<\/strong><span style=\"background-color: rgba(255, 255, 255, 0); word-spacing: normal;\">, <\/span><strong style=\"background-color: rgba(255, 255, 255, 0); word-spacing: normal;\">illuminated ads<\/strong>, <strong style=\"background-color: rgba(255, 255, 255, 0); word-spacing: normal;\">decorative elements of display windows<\/strong><span style=\"background-color: rgba(255, 255, 255, 0); word-spacing: normal;\">. <\/span><span style=\"background-color: rgba(255, 255, 255, 0); word-spacing: normal;\">We design this type of signage for maximum visibility and attractiveness &#8211; in accordance with the principles of merchandising and sales strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b42bc8d e-flex e-con-boxed e-con e-parent\" data-id=\"b42bc8d\" data-element_type=\"container\" data-e-type=\"container\" id=\"Elastyczno\u015b\u0107_w_projektowaniu_\u2013_dopasowanie_do_typu_przestrzeni\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-402a1cd e-con-full e-flex e-con e-child\" data-id=\"402a1cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52c9ea5 elementor-widget elementor-widget-image\" data-id=\"52c9ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/02\/Spotkanie-robocze-oznakowanie-budynkow-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-103249\" alt=\"HKK wayfinding team meeting - Michal Maciejewski and Rafal Siuta\" srcset=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/02\/Spotkanie-robocze-oznakowanie-budynkow-768x576.jpg 768w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/02\/Spotkanie-robocze-oznakowanie-budynkow-300x225.jpg 300w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/02\/Spotkanie-robocze-oznakowanie-budynkow-1024x768.jpg 1024w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2025\/02\/Spotkanie-robocze-oznakowanie-budynkow.jpg 1300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-277a314 e-con-full e-flex e-con e-child\" data-id=\"277a314\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34b729a elementor-widget elementor-widget-heading\" data-id=\"34b729a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flexibility in design - to fit the type of space<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e78f27 elementor-widget elementor-widget-text-editor\" data-id=\"2e78f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is no one-size-fits-all signage system &#8211; each shopping center, boutique or service space <strong>requires a customized approach.<\/strong> In our work we take into account:<\/p><ul><li>Spatial layout of the facility (floors, functional zones),<\/li><li>Technical limitations (e.g., inability to mount to walls),<\/li><li>Tenants&#8217; needs and brand specifics,<\/li><li>The availability of space for customer communication (facades, ceilings, glazing).<\/li><\/ul><p>As a result, we create solutions that are both practical and aesthetically pleasing &#8211; from information maps to level marking systems to personalized advertising websites.<\/p><p><em><strong>Pictured are Michael and Rafal during the design stage.<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f2bea8 e-flex e-con-boxed e-con e-parent\" data-id=\"3f2bea8\" data-element_type=\"container\" data-e-type=\"container\" id=\"Kompleksowa_obs\u0142uga_\u2013_od_audytu_przez_projekt_po_monta\u017c\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db0f776 e-con-full e-flex e-con e-child\" data-id=\"db0f776\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6df57f1 elementor-widget elementor-widget-image\" data-id=\"6df57f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2022\/11\/Ina-i-Bartek-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-104727\" alt=\"Ina i Bartek \u2013 graficy HKK u\u015bmiechni\u0119ci na zdj\u0119ciu zespo\u0142owym\" srcset=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2022\/11\/Ina-i-Bartek-768x512.jpg 768w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2022\/11\/Ina-i-Bartek-300x200.jpg 300w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2022\/11\/Ina-i-Bartek-1024x682.jpg 1024w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2022\/11\/Ina-i-Bartek-1536x1024.jpg 1536w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2022\/11\/Ina-i-Bartek.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-629db1a e-con-full e-flex e-con e-child\" data-id=\"629db1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3bc8a elementor-widget elementor-widget-heading\" data-id=\"5c3bc8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprehensive service - from audit to design to installation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af4aec elementor-widget elementor-widget-text-editor\" data-id=\"5af4aec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are engaged in the comprehensive implementation of visual information systems:<\/p><ul><li><strong>Space audit<\/strong> &#8211; we assess layout, needs, communication problems.<\/li><li><strong>Graphic and functional design<\/strong> &#8211; in line with the visual identity of the brand.<\/li><li><strong>Selection of media and materials<\/strong> &#8211; durable, resistant to conditions of use.<\/li><li><strong>Production and installation<\/strong> &#8211; with attention to detail and safety of use.<\/li><\/ul><p>By working with a single contractor, the client gains consistency, time savings and the assurance that all elements will be perfectly matched to the needs of the facility.<\/p><p><em><strong>Pictured are Ina and Bartek &#8211; our creative team.<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6a2693 e-flex e-con-boxed e-con e-parent\" data-id=\"c6a2693\" data-element_type=\"container\" data-e-type=\"container\" id=\"Najwa\u017cniejsze_informacje\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb146f elementor-widget elementor-widget-heading\" data-id=\"8fb146f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key information:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8c388 icon-position-mobile-left icon-vertical-align-center content-align-left icon-box-vertical-align-top icon-position-left elementor-widget elementor-widget-the7_icon_box_grid_widget\" data-id=\"0d8c388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_grid_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"the7-box-grid-wrapper the7-elementor-widget loading-effect-none the7_icon_box_grid_widget-0d8c388\">\t\t\t<div class=\"dt-css-grid\">\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"Wayfinding systems - crucial for orientation in large, multi-level shopping malls and parking garages. Include pylons, hanging signs, side flags, window films and level and zone markings in garages. \">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"the7bootstrap- the7-bootstrap-check2\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Wayfinding systems - crucial for orientation in large, multi-level shopping malls and parking garages. Include pylons, hanging signs, side flags, window films and level and zone markings in garages. \">\t\t\t\t\t\t\t\t\t\t\t\tWayfinding systems - crucial for orientation in large, multi-level shopping malls and parking garages. Include pylons, hanging signs, side flags, window films and level and zone markings in garages. \t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"Advertising signage - a separate category to support sales and marketing. Includes posters, banners, illuminated ads and display window decorations. \">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"the7bootstrap- the7-bootstrap-check2\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Advertising signage - a separate category to support sales and marketing. Includes posters, banners, illuminated ads and display window decorations. \">\t\t\t\t\t\t\t\t\t\t\t\tAdvertising signage - a separate category to support sales and marketing. Includes posters, banners, illuminated ads and display window decorations. \t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"Fit for space - signage designed individually, taking into account the layout of the facility, technical constraints and tenants&#039; needs.\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"the7bootstrap- the7-bootstrap-check2\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Fit for space - signage designed individually, taking into account the layout of the facility, technical constraints and tenants&#039; needs.\">\t\t\t\t\t\t\t\t\t\t\t\tFit for space - signage designed individually, taking into account the layout of the facility, technical constraints and tenants' needs.\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"Comprehensive service - from audit to design and production to installation - all carried out by a single contractor, with a guarantee of consistency and quality.\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"the7bootstrap- the7-bootstrap-check2\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Comprehensive service - from audit to design and production to installation - all carried out by a single contractor, with a guarantee of consistency and quality.\">\t\t\t\t\t\t\t\t\t\t\t\tComprehensive service - from audit to design and production to installation - all carried out by a single contractor, with a guarantee of consistency and quality.\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Professional and comprehensive signage in shopping malls and stores, combines aesthetic and functional aspects. Visual information systems help customers efficiently navigate the facility, find stores, restrooms or exits. Well-designed signage is also an element that builds a positive image of the place and increases the convenience of visitors.    <\/p>\n","protected":false},"author":3,"featured_media":105311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[252],"tags":[390,393],"class_list":["post-107121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-advice","tag-marking-en","tag-wayfinding-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/posts\/107121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/comments?post=107121"}],"version-history":[{"count":1,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/posts\/107121\/revisions"}],"predecessor-version":[{"id":107122,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/posts\/107121\/revisions\/107122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/media\/105311"}],"wp:attachment":[{"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/media?parent=107121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/categories?post=107121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/tags?post=107121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}