{"id":112098,"date":"2026-04-30T15:43:45","date_gmt":"2026-04-30T13:43:45","guid":{"rendered":"https:\/\/www.hkkgroup.pl\/category-management-category-management-in-retail\/"},"modified":"2026-04-30T15:46:34","modified_gmt":"2026-04-30T13:46:34","slug":"category-management-category-management-in-retail","status":"publish","type":"post","link":"https:\/\/www.hkkgroup.pl\/en\/category-management-category-management-in-retail\/","title":{"rendered":"Category management &#8211; category management in retail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"112098\" class=\"elementor elementor-112098 elementor-112075\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b25862c e-flex e-con-boxed e-con e-parent\" data-id=\"b25862c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85c7392 elementor-widget elementor-widget-text-editor\" data-id=\"85c7392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Shortcuts<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf16e1e elementor-widget elementor-widget-text-editor\" data-id=\"cf16e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><a href=\"#category_management_w_nowoczesnym_retailu\">Category management in modern retail<\/a><\/li><li><a href=\"#dlaczego_category_management_ma_znaczenie\">Why category management matters<\/a><\/li><li><a href=\"#oferta_hkk_group_w_obszarze_category_management\">HKK Group&#8217;s offer in the area of category management<\/a><\/li><li><a href=\"#mozliwosci_blue_yonder_w_retail_planning\">Blue Yonder&#8217;s capabilities in retail planning<\/a><\/li><li><a href=\"#co_zyskuje_siec_handlowa\">What the retail chain gains<\/a><\/li><li><a href=\"#rola_hkk_group_jako_partnera_wdrozeniowego\">HKK Group&#8217;s role as an implementation partner<\/a><\/li><li><a href=\"#dla_kogo_jest_to_rozwiazanie\">Who it&#8217;s for<\/a><\/li><li><a href=\"#najwazniejsze_informacje\">Highlights<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-121fe7c e-flex e-con-boxed e-con e-parent\" data-id=\"121fe7c\" data-element_type=\"container\" data-e-type=\"container\" id=\"category_management_w_nowoczesnym_retailu\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-475262d e-con-full e-flex e-con e-child\" data-id=\"475262d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa59e17 elementor-widget elementor-widget-image\" data-id=\"fa59e17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/11\/category-management-by-hkk-1024x684.jpg\" class=\"attachment-large size-large wp-image-91826\" alt=\"Supermarket customer choosing products\" srcset=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/11\/category-management-by-hkk-1024x684.jpg 1024w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/11\/category-management-by-hkk-300x200.jpg 300w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/11\/category-management-by-hkk-768x513.jpg 768w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/11\/category-management-by-hkk-1536x1025.jpg 1536w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/11\/category-management-by-hkk.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3ed27 elementor-widget elementor-widget-spacer\" data-id=\"6b3ed27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b06d15 e-con-full e-flex e-con e-child\" data-id=\"9b06d15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84177ca elementor-widget elementor-widget-heading\" data-id=\"84177ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Category management in modern retail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c23f1 elementor-widget elementor-widget-text-editor\" data-id=\"65c23f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Modern retail requires precision, speed and data-driven decisions. <a href=\"https:\/\/www.hkkgroup.pl\/en\/offer\/blueyonder\/\">Category management<\/a> is no longer just arranging products on the shelf, but <strong>a comprehensive process of assortment planning, store space and planograms<\/strong>. It directly affects sales, merchandise availability and customer experience. <\/p><p><strong>HKK Group, as a partner of Blue Yonder<\/strong>, provides solutions and implementation services for retail. One of the key areas of this offering is precisely category management. Blue Yonder is developing this area as <strong>part of integrated Retail Planning<\/strong>, based on real-time data, AI automation and consistency of retail strategy with business goals.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe5a33 elementor-widget elementor-widget-image\" data-id=\"bfe5a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"44\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/07\/Blue_Yonder_rgb.png\" class=\"attachment-large size-large wp-image-88904\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e343e00 e-flex e-con-boxed e-con e-parent\" data-id=\"e343e00\" data-element_type=\"container\" data-e-type=\"container\" id=\"dlaczego_category_management_ma_znaczenie\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70651cd e-con-full e-flex e-con e-child\" data-id=\"70651cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fdf611 elementor-widget elementor-widget-image\" data-id=\"1fdf611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/szkolenia-hkk.jpg\" class=\"attachment-full size-full wp-image-92604\" alt=\"Photo of Blue Yonder training\" srcset=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/szkolenia-hkk.jpg 1400w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/szkolenia-hkk-300x200.jpg 300w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/szkolenia-hkk-1024x682.jpg 1024w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/szkolenia-hkk-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38762ee e-con-full e-flex e-con e-child\" data-id=\"38762ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38e4624 elementor-widget elementor-widget-heading\" data-id=\"38e4624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why category management matters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cea3a3 elementor-widget elementor-widget-text-editor\" data-id=\"1cea3a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The heart of the commercial process is proper category management<\/strong> &#8211; from assortment planning, to building planograms, to macro planning and efficient use of store space. It is at this stage that <strong>decisions are made<\/strong> about which products will go into a store, in what quantity, and where they will be placed. <\/p><p>Blue Yonder stresses that modern retail planning should be based on <strong>centralized and up-to-date market and customer data, as well as automation that eliminates manual, time-consuming processes.<\/strong> In practice, this means reacting faster to changes in demand, better matching local assortments, and a more consistent shopping experience across offline and e-commerce channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92478e8 e-flex e-con-boxed e-con e-parent\" data-id=\"92478e8\" data-element_type=\"container\" data-e-type=\"container\" id=\"oferta_hkk_group_w_obszarze_category_management\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c49fd6c e-con-full e-flex e-con e-child\" data-id=\"c49fd6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e445a3 elementor-widget elementor-widget-image\" data-id=\"6e445a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/elementor\/thumbs\/Zespol-projektowy-HKK-qggeui12awha9w06t9sggsx2m7bnzmaov2vjow809k.jpg\" title=\"HKK project team\" alt=\"Photo by employees HKK Group project team\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85455db elementor-widget elementor-widget-spacer\" data-id=\"85455db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1888a40 e-con-full e-flex e-con e-child\" data-id=\"1888a40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7f654 elementor-widget elementor-widget-heading\" data-id=\"3b7f654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HKK Group's offer in the area of category management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5499ea9 elementor-widget elementor-widget-text-editor\" data-id=\"5499ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HKK Group offers <strong>comprehensive<\/strong> <a href=\"https:\/\/www.hkkgroup.pl\/en\/offer\/blueyonder\/\">category management<\/a> <strong>support<\/strong> &#8211; from <strong>pre-implementation analysis, implementation and training, to system development and maintenance.<\/strong> The company&#8217;s consultants are Blue Yonder accredited, and experience includes both on-premise and SaaS implementations.<\/p><p>Key elements of the offering include:<\/p><ul><li>assortment planning,<\/li><li>Creation and optimization of planograms,<\/li><li>space planning,<\/li><li>floor planning,<\/li><li>assortment management,<\/li><li>Consulting and integration support.<\/li><\/ul><p>Another important aspect is the integration of product, sales and store data, which is the foundation of effective category management. This allows operational data to be translated into specific merchandising decisions. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84f9a11 e-flex e-con-boxed e-con e-parent\" data-id=\"84f9a11\" data-element_type=\"container\" data-e-type=\"container\" id=\"mozliwosci_blue_yonder_w_retail_planning\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7903cb e-con-full e-flex e-con e-child\" data-id=\"a7903cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46f85d5 elementor-widget elementor-widget-image\" data-id=\"46f85d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/yogurt-drinks-section-supermarket.jpg\" class=\"attachment-large size-large wp-image-92172\" alt=\"Shelf markings\" srcset=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/yogurt-drinks-section-supermarket.jpg 1000w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/yogurt-drinks-section-supermarket-300x200.jpg 300w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/yogurt-drinks-section-supermarket-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d9728d e-con-full e-flex e-con e-child\" data-id=\"4d9728d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f8dc5 elementor-widget elementor-widget-heading\" data-id=\"72f8dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blue Yonder's capabilities in retail planning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a4f9b elementor-widget elementor-widget-text-editor\" data-id=\"04a4f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blue Yonder Retail Planning is an integrated planning suite that supports retail teams in making faster and more accurate decisions through automation and access to real-time data.<\/p><p>In the area of category management, the platform offers, among other things:<\/p><ul><li><strong>Channel Clustering<\/strong> &#8211; grouping stores by sales, local demand and demographics,<\/li><li><strong>Assortment Optimization<\/strong> &#8211; assortment planning taking into account shelf space and customer behavior,<\/li><li><strong>Space Planning<\/strong> &#8211; graphical and analytical management of store space,<\/li><li><strong>Planogram Generator<\/strong> &#8211; automatic creation of planograms in accordance with merchandising principles,<\/li><li><strong>Floor Planning<\/strong> &#8211; integration of store layout with planograms and technical data (DXF, Revit).<\/li><\/ul><p>In addition, Blue Yonder uses AI automation, which reduces manual work and allows processes to scale based on the number of stores, formats and SKUs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9fd8b6 e-flex e-con-boxed e-con e-parent\" data-id=\"e9fd8b6\" data-element_type=\"container\" data-e-type=\"container\" id=\"co_zyskuje_siec_handlowa\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e112b7c e-con-full e-flex e-con e-child\" data-id=\"e112b7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f752667 elementor-widget elementor-widget-image\" data-id=\"f752667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/by-manager-shop-1024x683.jpg\" class=\"attachment-large size-large wp-image-92557\" alt=\"Photo of store manager\" srcset=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/by-manager-shop-1024x683.jpg 1024w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/by-manager-shop-300x200.jpg 300w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/by-manager-shop-768x512.jpg 768w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/by-manager-shop.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a276df elementor-widget elementor-widget-spacer\" data-id=\"2a276df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ff9fa9 e-con-full e-flex e-con e-child\" data-id=\"6ff9fa9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a45d9f4 elementor-widget elementor-widget-heading\" data-id=\"a45d9f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does the retail chain gain?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc89464 elementor-widget elementor-widget-text-editor\" data-id=\"cc89464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Effectively implemented category management allows:<\/p><ul><li><strong>increase sales,<\/strong><\/li><li><strong>improve the turnover of goods,<\/strong><\/li><li><strong>reduce the number of empty shelves,<\/strong><\/li><li><strong>reduce excess inventory,<\/strong><\/li><li><strong>improve margins.<\/strong><\/li><\/ul><p>From an operational point of view, it is crucial to combine data, processes and space planning in a single environment. From a business one, it means better customer service, greater product availability and more efficient use of sales space. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8188df7 e-flex e-con-boxed e-con e-parent\" data-id=\"8188df7\" data-element_type=\"container\" data-e-type=\"container\" id=\"rola_hkk_group_jako_partnera_wdrozeniowe\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c908195 e-con-full e-flex e-con e-child\" data-id=\"c908195\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aace1f elementor-widget elementor-widget-image\" data-id=\"4aace1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"999\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2024\/02\/HKK-working-team.jpg\" class=\"attachment-large size-large wp-image-94158\" alt=\"Staff photo\" srcset=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2024\/02\/HKK-working-team.jpg 999w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2024\/02\/HKK-working-team-300x300.jpg 300w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2024\/02\/HKK-working-team-150x150.jpg 150w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2024\/02\/HKK-working-team-768x768.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e6b37a e-con-full e-flex e-con e-child\" data-id=\"4e6b37a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a7a4a elementor-widget elementor-widget-heading\" data-id=\"57a7a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HKK Group's role as an implementation partner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a9efa elementor-widget elementor-widget-text-editor\" data-id=\"e2a9efa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With such advanced systems, technology is only part of the success. HKK Group stresses the importance of: <\/p><ul><li>consulting,<\/li><li>process analysis,<\/li><li>data mapping,<\/li><li>tests,<\/li><li>training,<\/li><li>post-implementation support.<\/li><\/ul><p><strong>In category management, the quality of data, the consistency of merchandising principles and the readiness of the team to work in the new operating model are particularly important.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-382a73c e-flex e-con-boxed e-con e-parent\" data-id=\"382a73c\" data-element_type=\"container\" data-e-type=\"container\" id=\"dla_kogo_jest_to_rozwiazanie\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33c9c6e e-con-full e-flex e-con e-child\" data-id=\"33c9c6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c036e5 elementor-widget elementor-widget-image\" data-id=\"2c036e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/yogurt-drinks-section-supermarket.jpg\" class=\"attachment-large size-large wp-image-92172\" alt=\"Shelf markings\" srcset=\"https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/yogurt-drinks-section-supermarket.jpg 1000w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/yogurt-drinks-section-supermarket-300x200.jpg 300w, https:\/\/www.hkkgroup.pl\/wp-content\/uploads\/2023\/12\/yogurt-drinks-section-supermarket-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f708e40 elementor-widget elementor-widget-spacer\" data-id=\"f708e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64b9c6f e-con-full e-flex e-con e-child\" data-id=\"64b9c6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a97013 elementor-widget elementor-widget-heading\" data-id=\"0a97013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who it's for<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c223b elementor-widget elementor-widget-text-editor\" data-id=\"c7c223b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blue Yonder and HKK Group&#8217;s solutions are <strong>dedicated to retail chains<\/strong> that want:<\/p><ul><li>Effectively manage the assortment at multiple locations,<\/li><li>automate the creation of planograms,<\/li><li>Tailor offerings to local needs,<\/li><li>Integrate category planning with space planning,<\/li><li>respond more quickly to changes in customer demand and behavior.<\/li><\/ul><p>This is a particularly apt solution for multi-channel organizations that need consistency between the stationary store, e-commerce and central commercial planning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-350c68b e-flex e-con-boxed e-con e-parent\" data-id=\"350c68b\" data-element_type=\"container\" data-e-type=\"container\" id=\"najwazniejsze_informacje\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f931f21 elementor-widget elementor-widget-heading\" data-id=\"f931f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key information:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f592a icon-position-mobile-left icon-vertical-align-center content-align-left icon-box-vertical-align-top icon-position-left elementor-widget elementor-widget-the7_icon_box_grid_widget\" data-id=\"20f592a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_grid_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"the7-box-grid-wrapper the7-elementor-widget loading-effect-none the7_icon_box_grid_widget-20f592a\">\t\t\t<div class=\"dt-css-grid\">\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"Category management is a key process affecting sales and customer experience.\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"the7bootstrap- the7-bootstrap-check2\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Category management is a key process affecting sales and customer experience.\">\t\t\t\t\t\t\t\t\t\t\t\tCategory management is a key process affecting sales and customer experience.\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"Blue Yonder enables data-driven planning and AI automation.\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"the7bootstrap- the7-bootstrap-check2\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Blue Yonder enables data-driven planning and AI automation.\">\t\t\t\t\t\t\t\t\t\t\t\tBlue Yonder enables data-driven planning and AI automation.\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"HKK Group provides comprehensive implementation and integration of retail systems.\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"the7bootstrap- the7-bootstrap-check2\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"HKK Group provides comprehensive implementation and integration of retail systems.\">\t\t\t\t\t\t\t\t\t\t\t\tHKK Group provides comprehensive implementation and integration of retail systems.\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"The combination of data and space planning increases the operational efficiency of stores.\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"the7bootstrap- the7-bootstrap-check2\"><\/i>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"The combination of data and space planning increases the operational efficiency of stores.\">\t\t\t\t\t\t\t\t\t\t\t\tThe combination of data and space planning increases the operational efficiency of stores.\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Modern retail is based on data, automation and precise assortment management. See how category management supported by Blue Yonder and HKK Group translates into real sales results. <\/p>\n","protected":false},"author":2,"featured_media":85051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[252],"tags":[337,340],"class_list":["post-112098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-advice","tag-catman","tag-solutions-blueyonder"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/posts\/112098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/comments?post=112098"}],"version-history":[{"count":1,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/posts\/112098\/revisions"}],"predecessor-version":[{"id":112099,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/posts\/112098\/revisions\/112099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/media\/85051"}],"wp:attachment":[{"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/media?parent=112098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/categories?post=112098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hkkgroup.pl\/en\/wp-json\/wp\/v2\/tags?post=112098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}