Shortcuts
- Logistics trends in Customer Experience
- Key indicators that well-performing logistics will improve
- Implementation of WMS and integration of sales channels
- Benefits of WMS implementation – customer journey, optimization of operations and sustainability
- WMS alone is not enough, you need auto ID devices
- Highlights
Logistics trends in Customer Experience
In the past year, research organizations, press and industry portals have assessed Customer Experience trends for the next few years. Among the most important of these from a logistics perspective were:
- Integrate multiple sales channels to create a cohesive sales organization.
- A proactive approach to supporting the customer throughout the purchasing process.
- Emphasize the importance of sustainability in the purchasing process.
- Focus on the so-called Customer Journey, i.e. the complete process of sales and use of the purchased product by the customer
These elements are, of course, only part of a larger set that affects the subjective feelings of consumers.
Key indicators that well-performing logistics will improve
When analyzing the impact of logistics on the shopping experience, let’s start with the end result, i.e. measurable indicators that logistics can significantly improve. These include, in particular:
- Improving delivery time and completeness.
- The ability to track the fate of an order in real time.
- Integration of delivery logistics (courier delivery logistics) into the purchasing process.
- Streamlining the return logistics process .
- Provide access to data to improve customer support and communication.
How to improve the indicators mentioned above? First of all, you should start by implementing or increasing the efficiency of your WMS (Warehouse Management System).
Implementation of WMS and integration of sales channels
The WMS class system integrates all sales channels, managing inventory in distribution centers, e-commerce warehouses and traditional stores.
The WMS software we offer allows easy synchronization with e-commerce platforms (including Allegro, Shopper, Shopify), ensuring exchange of data on customers, orders, payment statuses and stock levels. This makes the order preparation process and order picking faster and error-free.
The WMS also supports customer service in the purchasing process. It makes it possible to inform about the availability of goods, delivery dates and automatic notification of changes in the status of shipments. In addition, integration with the sales system streamlines return procedures, making them faster and more intuitive.
Benefits of WMS implementation - customer journey, optimization of operations and sustainability
The WMS supports a comprehensive approach to the buying process by raising the rating of the so-called Customer Journey.
Thanks to the use of the system, it is possible not only to increase the speed of deliveries and minimize mistakes to almost zero, but also to introduce the possibility of return advices, track the progress of orders, reliably view stock levels, or influence the selection of the most favorable form of delivery.
A properly implemented warehouse management system is also an impact on sustainability goals. Working with a WMS reduces the number of paper documents generated in the traditional way, which gives a real opportunity to switch to paperless circulation.
Optimization of logistics processes furthermore increases the efficiency of operations by consuming less resources during warehouse tasks. It increases storage efficiency, so we can store more in less space, and it also ultimately ensures the environmental efficiency of shipping packages.
Based on volumetric data, our WMS selects the optimal packaging for each shipment. With such functionality, it is possible not only to minimize the amount of material used in the packaging process, but also to reduce the cost of the shipment itself and the environmental impact associated with the delivery process.
WMS alone is not enough, you need auto ID devices
What should be done to ensure that the WMS system influences the perception of the organization using it by its customers? You need to ensure that the functions outlined above are performed in the best possible way, including by using devices such as:
